Mario Coka Borja
General Manager · Grupo Mario Coka Barriga
Over 45 years in Ecuador's foreign trade. He joined the agency alongside his father in 1980 and today leads the Group as an Integrated Logistics Operator.
- MBA, INCAE Business School (1996)
- Former Vice President, Guayaquil Chamber of Commerce
- Former Chair, Customs Committee, Guayaquil Chamber of Commerce
- Board Director, Guayaquil Chamber of Industries
- Member of AMCHAM and other business chambers
Leadership team
The pillars of our operation and our excellence.
Three leaders who sustain MACOBSA's operation, client relationships and regulatory compliance every day.
Vanessa Naranjo
Director of Operations and Business Development
Coordinates end-to-end operations across the Group's companies and leads foreign-trade cost-saving projects for key clients.
Carolina Herrera
Commercial Manager
Leads the relationship with every client, from the first quote to follow-up, and hosts our regular client meetings.
Lilibeth Terranova
Regulatory Director
Leads tariff classification, permits and technical requests before SENAE and regulatory agencies.
Our history
Three generations of customs expertise.
Mario Coka Barriga
Founder · 1958
Mario Coka Borja
General Manager · since 1980
Mario Coka Avellán
The Group's continuity
Explore the timeline.
The agency is born
In February 1958 Mario Coka Barriga starts operations in Guayaquil.
The second generation
Mario Coka Borja joins his father and the Group's expansion begins.
AEO certification
SENAE certifies MACOBSA as an Authorized Economic Operator, valid from February 7, 2025 to February 7, 2028.
Data- and AI-driven management
In-house CRM, a tariff updated daily and AI agents monitoring regulations.
70 years
Seven decades serving Ecuador's foreign trade.
Centennial vision
Preserving the know-how of the trade and carrying the legacy forward: the third generation, Mario Coka Avellán, is already part of the Group's continuity.